WORK IN PROGRESS
Disclaimer: After mulling things over I have decided to make projects I'm working on for my Portfolio live during the Work In Progress stages. Please note that nothing is yet set in stone and this page is pretty much a canvas as I form my ideas and work on auxilary assets that will eventually fill up this page and bring it to being published as part of my body of protfolio work. My reasons for doing this are that I rather enjoy looking at work that is forming, so you might too. Please note that I work on my portfolio when I find the time to do so and that this will influence the rate of progress.
Final Solution
The completed visual learning design
Swamp Noir is a stylised short-form animated spec ad created for my portfolio, blending luxury fragrance campaign aesthetics with surreal character design and subtle humour.
The concept centres around a mysterious crocodile in a trenchcoat, brought to life in a hand-painted watercolour style. Inspired by high-end fragrance commercials such as Dior’s Sauvage, I wanted to capture that cinematic, gritty, sensual tone while adding an unexpected twist through the character and world-building.
The project was designed as a fictional social media / commercial campaign for Swamp Noir, a luxury fragrance brand with the tagline “Dangerously Attractive.” The narrative follows the crocodile moving through a rain-soaked cityscape, turning heads as he passes before revealing the scent itself in a dramatic product shot.
My focus with this piece was to explore:
• atmospheric visual storytelling in a short runtime
• expressive character animation and silhouette work
• combining traditional watercolour textures with motion design
• cinematic editing and pacing inspired by luxury ad campaigns
• sound design and voiceover direction to elevate the brand feel
• atmospheric visual storytelling in a short runtime
• expressive character animation and silhouette work
• combining traditional watercolour textures with motion design
• cinematic editing and pacing inspired by luxury ad campaigns
• sound design and voiceover direction to elevate the brand feel
From the initial concept and scriptwriting through to visual development, animation and art direction, this project was an opportunity to create something polished, playful and memorable.
The goal was to balance film tropes, aesthetics with subtle comedy—creating a piece that feels sophisticated at first glance, before the absurdity of a trenchcoat-wearing crocodile quietly reveals itself.
A luxury fragrance ad… with a little more bite.
Project Overview
Goals, audience, challenge, and constraints
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Behind the Scenes
Storyboards, exploration and structure
